The present invention discloses a mat oil receiving and transmitting, thermal insulation and heating system experiment model, method and application. The experiment model comprises an oil tank, an oil pump, a water tank, a water pump and a plurality of mat simulation cabins, an oil-water diaphragm is arranged in each mat simulation cabin, and heating systems are arranged in the oil tank and the water tank. A temperature measuring device is arranged in each mat simulation cabin, and a thermal insulation layer is laid on the exterior of each mat simulation cabin. According to the present invention, an oil transmission process of using the water to push the oil, an oil transmission process of using the oil pump to pump the oil, an oil receiving process of using the oil to push the water and an oil receiving process of using the water pump to pump the water can be simulated simultaneously, and the experiment simulation cost is reduced. Meanwhile, the crude oil is heated in an external circulation manner, when a heating technology experiment is carried out, the oil tank is used as a heating tank, the oil pump is utilized to pump the oil to the oil tank to be heated to a preset storage temperature, and then the oil is transmitted back to the mat simulation cabins, thereby finishing the circulation heating, and avoiding arranging the heating coils in the mat simulation cabins.